LATEST NEWS

Covid crisis implication on remote work as a new established norm, enabled Brandcell consulting to cater to various businesses across many markets.
We are today, thanks to advanced communication tools, delivering projects across the globe by helping clients design the right strategy, the innovation framework and the scenario planning tools to succeed in highly uncertain times.

Brandcell delivered a presentation session to ITG’s VPs and GMs on Strategic Scenario Planning to allow companies to navigate towards a plausible future by identifying and contextualizing their most critical uncertainties.

Brandcell is happy to announce its collaboration with the Cedars restructuring project financed by FFA, bringing Strategy and Innovation advisory to an iconic F&B Lebanese Group.

Brandcell Consulting has offered its key Clients a valuable gift this year: an interactive session on Scenario Planning to help Companies navigate towards a plausible future by identifying and contextualizing their most critical uncertainties.

Brandcell Consulting has conducted a survey to further understand the ecommerce market in Lebanon and its perception. Over 100 people participated in the survey through Survey Monkey online questionnaire. This revealed the ecommerce shopping habits in Lebanon and uncovered opportunities for retailers.

(The detailed results could be emailed to the interested business people upon request sent to info@brand-cell.com)

Brandcell CEO Joe Ayoub talked about “Customer Experience: the new competitive edge” at Born Interactive first breakfast for thought “Experience that matter” last May 2019.

A wide professional audience attended the event from various sectors and expressed a high interest in knowing more about innovation strategies and human centered design.

Answering the question: How can Design thinking and service design help companies innovate, create new services, unlock new business and unlock new markets while reducing the risk of high-cost failure?
A workshop session was organized in Riyadh on March 19th on the Theme of “Design drives Business Innovation” among a professional audience from Hospitality, Retail, Service and Consultancy sectors.

Brandcell, the leading Strategy & Innovation consultancy is celebrating its 10th year of achievements in the local and regional markets. With more than 50 projects accomplished across industries (Financial, Electronics, Energy, Media and Telecommunications, Real Estate and construction, HORECA, Retail and Services), Brandcell is today highly contributing to the development of Brands and Companies strategic & innovation capabilities to succeed in a highly volatile & competitive environment.

As part of Brandcell knowledge initiatives, the 4th edition of Brandcell conversations was held on October 5th 2018 around the theme «The New Service Model: Human or Digital »
During this inspiring morning session, business professionals from several industries (F&B, Banking, Insurance, FMCG and Consultancy) discussed the main challenges facing the digital and human integration.

This Summer, Brandcell consulting translates knowledge into models and frameworks to support organizations in facing daily business challenges. One Day Private Workshops are offered on the following topics: Business innovation, Business strategy and Service design with 20% contribution to students scholarships in Business and design.

As part of Brandcell’s knowledge initiatives, RDCL members were invited to a Morning Talk on March 23rd, 2018 in Brandcell offices around the theme “Innovate or Die, innovation in business in the age of transformation”. 
Participants engaged in a debate around the main market challenge: 'is a performing economy mandatory for innovation or is innovation mandatory for a strong economy?' Followed by a presentation on 'How to innovate' and a review of the design thinking approach.

Brandcell consulting have been awarded with its partner Livework the first service design project in Saudi Arabia with one of the largest hospitality groups. The Aim is to design an innovative hospitality concept targeted to the new millennial generation.

Livework and Brandcell  held a conference on “Leading by design” at the Beirut Design fair on Sep 21st with the aim of showcasing how design is impacting businesses today with a focus on three themes that are pressing topics for organizations: customer experience, the shift from products to services, and digitalization. The Team shared then practical cases of how companies are using strategic design to tackle these challenges followed by a reflection on patterns seen across industries and previsions for the future. A panel discussion followed the conference with experts from the academic, social and business fields.

Photo Credit suggerotoole

What makes Beirut YOUR City?

The best way to answer this questions is to ask the12-15 years youth of this amazing town to provide us with their living testimonials. Their stories & experiences will give a genuine & crystal view of Beirut city. Kids of Beirut will turn into a social documentary gathering the best sequences of their videos to show the similarities and differences between Beirut and other cities of the world like the emblematic New York.  Click here to enter the website

As part of Brandcell knowledge initiatives, the 3rd edition of Brandcell conversations was held on March 10th 2017 around the theme “Decoding the Millennials, uncovering business opportunities”.

Brandcell participated to the Gulf CX awards in Dubai on January 18th as part of the Jury, recognizing many outstanding customer experiences and digital innovations in the financial, retail, telecom and health sectors in the region.

How can you, in a tough economy, make the right decision, fast, while minimizing risk?

Following the success of the first edition of Brandcell Conversations in February, a second edition was held on the 17^th of June 2016 around the theme of “Customer Experience: the new competitive edge.”

During this vibrant morning session, business professionals from several industries (HORECA, banking, insurance, retail etc) shared their experiences as customers while guest speakers pinpointed the main components of a great customer experience.

From videos to presentations, discussions and workshops, every part of the session enlightened the participants about the importance of offering today complete and seamless off line and on line experiences to customers using the experience design methodology as used by service designers around the world and by Brandcell consulting in Beirut and Dubai in partnership with Livework a global design firm, with the aim to help Companies and Brands  achieving customer experience excellence and gaining a unique competitive edge. 

The first edition of the Brandcell Conversations was held on Friday 19th of February from 9.30 a.m. to 1.30 p.m. with the following Theme:  “Innovation in Business”.

Participants from several industries were gathered to discuss the theme with a focus on the Barriers and Enablers for Innovation in Lebanon.

The mix of discussions, guest speakers, workshop and presentations resulted in a very interactive and dynamic morning session that allowed a better understanding of the main barriers facing Lebanese companies and outlining the enablers that would help them innovate: by thinking differently, using new design-led approach and tools mixed with proven strategy solutions as the ones used by the international innovation design consulting firms in the world and by Brandcell consulting in Beirut and Dubai in partnership with Liveworkstudio global design firm.

 

Brandcell has been appointed in the past months to lead major consulting projects for leading brands in the luxury goods & service industries in Lebanon ranging from Mercedes-Benz/T. Gharghour & Fils to Roadster, Zaatar W Zeit and GlobeMed Lebanon.
Brandcell's consulting services that engaged high-level expertise - offered with its partner Livework - includes Empathic Research Design, Strategy Design and Customer Experience Design.

An inspiring Morning talk on Experience Design and Empathic Design was held at Brandcell offices on July 10th. Marketing and Customer Experience Professionals from Financial, Real Estate, Health care, Education and HORECA sectors attended the session that included presentations and workshops.

Brandcell has established a representative office in Dubai in order to cater to the growing demand of the GCC market mainly in Experience design and Innovation design; services which are delivered in partnership with Livework, the award winning, UK-based, service design firm.
Brandcell can be found here and reached on these numbers T. +971 45531051 / M. +971 564989792.

 

We are happy to share with you the launch of our brand new website  that reflects our evolution into a holistic 'business design' service, offering strategic business and service design solutions, and also our partnership with Live|Work, the global firm pioneering service design.

Brandcell announces its partnership with Livework, a global firm pioneer in service design. This partnership adds value by providing a more holistic consulting service that spans from understanding the value proposition till delivering it in a seamless way “in & out” of the organization i.e. bridging the traditional gap of both inside-out versus outside-in perspectives.

The Brandcell Team attended the Beirut Design week that was held form June 9th till June 15th.

Brandcell organized a Service Design Morning Talk, in partnership with London-based Livework and shared the latest in customer engagement strategies and innovation with a focus on service design approach in the presence of Business Executives from prominent industries.

The Brandcell team attended the DMI Business Design Seminar in London in October 2013.

WK Bars and Nights label designed by Brandcell has been finalist at UK's beverage innovation competition. Brandcell developed “Bars and Night” Visual identity and Label with the aim of expressing the attributes of Modernism, Innovation, Trendiness and be appealing to the lively young generation.

Brandcell has renovated its offices and spread yellow on walls and floor; creating a bright thinking mood and cheerful and fun atmosphere.

Brandcell attended a seminar on Innovation Management and the European IMP3rove Approach in April 2013. This approach strengthens the support provided to SMEs in order to innovate and increase their performance and competitiveness.

Brandcell experience is growing across the Middle East and North Africa with clients from KSA, GCC, Jordan, Syria, Iraq, Yemen and Egypt and covers various categories and industries broadening its horizons and taking on new challenges in the fields of finance, FMCG,retail, real estate, electronics, media...

Stingray, the holding company of Brandcell and Spidermonkey, announced the launch of a third company, ‘The Market Potential’ (TMP).

Brandcell has been appointed to undertake a comprehensive Branding Project for UNIGAZ, a leading regional player in the Gaz Industry across the Middle East. The Branding Project aim at redefining the Brand Foundations and Strategy of UNIGAZ for the years to come on local and global levels.

Brandcell has been appointed to undertake a comprehensive Branding project for Arabia Insurance, a leading regional player across the Middle East. After 64 years of experience in the Arab community, Arabia Insurance accredits its success to understanding individual needs maintaining a close relationship with customers.

Based on a mutual passion and vision for the communication industry, Brandcell and its sister agency Spidermonkey recently announced a strategic alliance with Damascus-based Shift Communication. This alliance will leverage the agencies’ combined wealth of knowledge and expertise while maximizing the performance of their clients’ businesses.

Brandcell recently joined the Lebanese Franchise Association (LFA) ‘College des Experts’.

Brandcell has been appointed to develop the new branding strategy for FNB Group after its acquisition of CFC (consumer finance company)and MECG (private banking).

Brandcell participated in the RAYE event organized by Berytech at the ESIB premises.

Brandcell participated in Berytech's summer school by conducting a branding workshop and presentation. Attending the event were 17 young entrepreneurs on the verge of starting their own business.

Brandcell participated as a business advisor on Branding 101 at the Entrepreneurs Forum on May 21-22, held at Biel Pavillon Royal. Supporting entrepreneurship is one of Brandcell's aims in order to help companies in Lebanon and the Levant develop to reach international standards.

Mobision, the region's first commercial Mobile TV based on DVB-H technology, appoints Brandcell to handle all its brand strategy development. Brandcell will take responsability of establishing a clear brand positioning for Mobision. On the market kevel, Brandcell will develop Mobision's marketing strategy blueprint.