Livework and Brandcell held a conference on “Leading by design” at the Beirut Design fair on Sep 21st with the aim of showcasing how design is impacting businesses today with a focus on three themes that are pressing topics for organizations: customer experience, the shift from products to services, and digitalization. The Team shared then practical cases of how companies are using strategic design to tackle these challenges followed by a reflection on patterns seen across industries and previsions for the future. A panel discussion followed the conference with experts from the academic, social and business fields.
Leading By Design Conference from Brandcell on Vimeo.