As part of Brandcell knowledge initiatives, the 4th edition of Brandcell conversations was held on October 5th 2018 around the theme «The New Service Model: Human or Digital »
During this inspiring morning session, business professionals from several industries (F&B, Banking, Insurance, FMCG and Consultancy) discussed the main challenges facing the digital and human integration.
Brandcell Conversations Edition 04 from Brandcell on Vimeo.
From videos to presentations, discussions, workshops and guest speaker’s case studies, every part of the session enlightened the participants with fruitful insights about local customer’s preferences and priorities as well as tangible concepts and examples answering today’s market reality.
Finally understanding the experience design methodology used by service designers around the world and by Brandcell consulting in Beirut showed the participants the way forward to trigger the thinking and ideation steps that would lead to ground-breaking innovation and the design of successful Omni-channel experiences.