Following the success of the first edition of Brandcell Conversations in February, a second edition was held on the 17th of June 2016 around the theme of “Customer Experience: the new competitive edge.”
During this vibrant morning session, business professionals from several industries (HORECA, banking, insurance, retail etc) shared their experiences as customers while guest speakers pinpointed the main components of a great customer experience.
From videos to presentations, discussions and workshops, every part of the session enlightened the participants about the importance of offering today complete and seamless off line and on line experiences to customers using the experience design methodology as used by service designers around the world and by Brandcell consulting in Beirut and Dubai in partnership with Livework a global design firm, with the aim to help Companies and Brands achieving customer experience excellence and gaining a unique competitive edge.