Business Design | november '14


07.11.2014

We are happy to share with you the launch of our brand new website -and newsletter, that reflects our evolution into a holistic 'business design' service, offering strategic business and service design solutions, and also our partnership with Livework, the global firm pioneering service design.

The result is a complete departure from our previous website, featuring a different look, feel and approach that we believe matches our readers’ desire to explore the world of innovation. The website offers as well a more dynamic experience and showcases our service offerings as well as our portfolio of clients and work. It also represents us as a team, having been put together taking into consideration opinions and feedback from every one of us.

As you take a look around you’ll find the new website is extremely easy to navigate, letting you browse our projects, services and philosophy with ease. We especially think you’ll love our curated NEWS+VIEWS section that shares our picks of happenings, valuable insight, and even what we’re currently reading. Lastly the new design makes it so simple for you to find us and get in touch with us, too via our Care to collaborate form. We’re waiting to hear from you, so why not explore the site and let us know what you think about our new design?
 

A new frontier

Brandcell announces its partnership with Livework, a global firm pioneer in service design. This partnership adds value by providing a more holistic consulting service that spans from understanding the value proposition till delivering it in a seamless way “in & out” of the organization i.e. bridging the traditional gap of both inside-out versus outside-in perspectives.

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What is the key to improving your business?

With the business climate deteriorating, how can you ensure that you're running your business to optimum efficiency?

Adrian Gundy, senior executive for innovation, Centre for Competitiveness (CforC), replies:

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" In the current economic climate, innovation is more important than ever as it can result in significant efficiency gains as well as new markets and new revenue streams. There is the temptation in a difficult business environment to cut spending on innovation. However, this is often counterproductive.

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The 25 Most Innovative Consumer and Retail U.S. Brands

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image credit: flywheel

While we often hear about innovations in technology, we hear less about innovations in the consumer industry. Why? It comprises more than 20 percent of the U.S. economy, and touches nearly every aspect of our lives, influencing what we eat, wear, and increasingly, reflecting what we believe. (I believe in sustainability, therefore I buy from sustainable brands.)

Good companies create products. Great companies create identities. We work with consumer companies day in and day out at CircleUp -- we've reviewed more than 4,500 in the past two years alone -- and we're excited to share some of the amazing things they're doing, from pioneering new categories to re-imagining new industries. 

After receiving more than 200 expert nominations we got to work selecting the winners -- 25 of the most innovative consumer product and retail companies in the world. We included both small companies and large -- because neither has a monopoly on innovation.

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