Innovative Thinking | january '14

By Joe Ayoub
There was a time when the bigger and more established a company was, the more assured it felt in terms of staying power in the market. But those days are long gone, and today it's how much innovation a company embraces that decides whether it stays relevant or perishes. What this means for businesses is that no matter how big they are, if they want to survive, they need to think like a start-up.

Annual guide to the state of innovation in our economy, featuring the businesses whose innovations are having the greatest impacts across their industries and our culture as a whole.

When innovators talk about thinking outside the box, they mean coming up with creative ways to solve problems - new ways to look at things. How do they do it? How can you do it too? We first have to ask what the "box" is. Then we can look at how to get outside of it.