Design thinking is not just for designers. It’s a process for solving complex problems, innovating and developing strategy that puts an emphasis on understanding people, process and place. It draws upon logic, imagination, intuition, and systemic reasoning, to explore possibilities of what could be.

It is rather rare for a team of top executive to agree on a common formulation of “what our customers really need” and even so when asked “which business are we really in?”

The future is unpredictable. It is changing all the time and we have to be prepared for it. How? With the new Scenario Planning approach that is logical, structured and yet creative and aims at exploring different ways the future might realistically develop.

Business Model Innovation is a Tool to create analyze and optimize business models. It is an important strategic tool because it leads to insights about the customers, the value propositions that are offered through which channel, and how your company makes money.