Everyone wants innovation to happen, but it’s much easier said than done. Drawing upon Jeremy Gutsche’s extensive work as a trusted advisor to Fortune 500 brands, billionaires and CEOs, Create the Future will help you break free from the traps that stand in the way of innovation and change.

Matt Ridley chronicles the history of innovation, and how we need to change our thinking on the subject. Innovation is the main event of the modern age, the reason we experience both dramatic improvements in our living standards and unsettling changes in our society. 

In a business environment that is changing faster and becoming more uncertain and complex almost by the day, it's never been more important—or more difficult—to choose the right approach to strategy. In this book, The Boston Consulting Group offer a proven method to determine the strategy approach that is best for your company.

“Pivot to the Future” candidly reveals how, professional services giant, Accenture courageously reinvented itself. 

In today’s economy, we have far too much dismay along with our amazement, and technology bears some of the blame. In this combination of memoir, business strategy guide, Tim O'Reilly, Silicon Valley’s leading intellectual, explores the upside and the potential downsides of today's WTF? technologies.

Scenario planning allows companies to move away from linear thinking and better understand external change.

The Book provide in-depth analysis and application of the concept of the 'strategic conversation' in addition to a practical and accessible set of tools that is needed to set out and negotiate a successful future course for the organization in the face of significant uncertainty.

This book reveals how analytics are rewriting the rules of competition and provides a road map for how to create new strategies based on sophisticated analytics

You always knew digital was going to change things, but you didn’t realize how close to home it would hit. In every industry, digital competitors are taking advantage of new platforms, tools, and relationships to undercut competitors, get closer to customers, and disrupt the usual ways of doing business. The only way to compete is to evolve.

Innovation is an economic imperative that calls for more people to be innovating, more often. This handbook equips people in various lines of work to become more innovative. It provides specific guidance for bringing new and lasting value into the world.

Most organizations approach innovation as if it were a sideline activity. Innovation experts Miller and Wedell-Wedellsborg suggest a better approach.

They recommend that leaders at all levels become “innovation architects,” creating an ecosystem in which people engage in key innovation behaviors as part of their daily work. In short, this book is about getting to a state of “innovation as usual,” where regular employees make innovation happen in a way that’s both systemic and sustainable.

This book stitches together a complete design journey guiding readers step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business.

Profitable innovation doesn’t just happen. It must be managed, measured, and properly executed, and few companies know how to accomplish this effectively. Making Innovation Work presents a formal innovation process proven to work at HP, Microsoft and Toyota, to help ordinary managers drive top and bottom line growth from innovation.
 

Why do some companies thrive in uncertainty, even chaos, and others do not? Based on nine years of research, buttressed by rigorous analysis and infused with engaging stories, Collins and his colleague Morten Hansen enumerate the principles for building a truly great enterprise in unpredictable, tumultuous and fast-moving times.
 

Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong? In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted longstanding myths about sales. Now they've turned to a new vital business subject - customer loyalty - with a book that turns conventional wisdom on its head. 

What if every single employee-every single one-worked in their dream job, utilized their best talents, worked with an inspirational leader and was fully engaged in their role?

For companies, this scenario leads to breakthroughs in productivity, customer service, profitability, and shareholder value. For individuals, it means better health, stronger relationships with family and friends, and greater happiness. We sketches the landscape of today’s changing job environment and gives managers and individual employees alike a road map to full engagement.

Exceeding expectations rather than simply satisfying them is the cornerstone of the Disney approach to customer service. Disney Institute is revealing even more of the business behind the magic of quality service.

This book presents the emerging and increasingly important field of service design. Design thinking and innovative methods work as tools for co-creating services and desirable value propositions. Service design is a tool for designing a more sustainable society. Interaction design offers us insight into creating more user-oriented services.

The latest book from our partner Livework “Service Design for Business” helps you transform your customer's experience and keep them engaged through the art of intentional service design. Written by the experts at Livework, this practical guide offers a tangible, effective approach for better responding to customers' needs and demands, and provides concrete strategy that can be implemented immediately.

Business models just don’t last as long as they used to. Historically, CEOs have managed a single business model over their entire careers. Today, all organizations must be capable of designing, prototyping, and experimenting with new business models. The Business Model Innovation Factory provides leaders with the survival skills to create a pipeline of new business models in the face of disruptive markets and competition.

Businesses thrive when they can engage customers. And, while many companies understand that design is a powerful tool for engagement, they do not have the vocabulary, tools, and processes that are required to enable design to make a difference. Experience Design bridges the gap between business and design, explaining how the quality of customer experience is the key to unlocking greater engagement and higher customer lifetime value.

A comprehensive playbook for applied design thinking in business and management, complete with concepts and toolkits.As many companies have lost confidence in the traditional ways of running a business, design thinking has entered the mix.

Sustainable competitive advantage is your organization’s ability to learn faster than the competition.

"The New Edge in Knowledge" captures the most practical and innovative practices to ensure organizations have the knowledge they need in the future and, more importantly, the ability to connect the dots and use knowledge to succeed today. Build or retrofit your organization for new ways of working and collaboration by using knowledge management.

Packed with energy, enthusiasm and a “can do” attitude, ‘Walking the Talk’ transforms the dream of change into an every day reality. A must read for any manager embarking on the journey of cultural change. Carolyn provides a roadmap for all aspects of building an effective culture, showing readers how to lead, define, plan, analyse and capitalise on culture to transform themselves and their organisations.

In this revolutionary bestseller, Harvard professor Clayton M. Christensen says outstanding companies can do everything right and still lose their market leadership -- or worse, disappear completely. And he not only proves what he says, he tells others how to avoid a similar fate. 

Whether in electronics or retailing, a successful company with established products will get pushed aside unless managers know when to abandon traditional business practices. Using the lessons of successes and failures from leading companies, "The Innovator's Dilemma" presents a set of rules for capitalizing on the phenomenon of disruptive innovation.

Service Design is an eminently practical guide to designing services that work for people. It offers powerful insights, methods, and case studies to help you design, implement, and measure multichannel service experiences with greater impact for customers, businesses, and society.

Brand against the machine offers proven steps for companies to increase their visibility and credibility, and create an indispensable brand that consumers can relate to.

Customer surveys show that the number of  high-performance value-creating brands is diminishing across the board. The result? A brand bubble that could erase intangible value.

Adamson puts into words how the best companies are taking advantage of digital technology and the behavior it generates to build powerful bonds with their customers.

How to build brands, redefine markets and defy conventions. Grant redefines the nature of brands, showing that the key to success today is to keep pace with change.

Discover how the world's leading companies have added value to their company by rewiring the brand creation process

Brand Rewired showcases the world's leading companies in branding and how they have added value to their company by rewiring the brand creation process to intersect strategic thinking about intellectual property without stifling creativity.

Brand Sense is a landmark work that explains what the world's most successful companies do differently, integrating all five of the senses.

The notion of the brand, like any concept that dominates markets and public consciousness, is a challenge to define. Is it a simple differentiator of the cereals in our cupboards.

A succesful business must create a memorable brand and fix it in the consumer's mind. Branding Your Business helps entrepreneurs do this.

Offers an approach to building brand loyalty with the use of an interactive strategy, presenting case histories that demonstrate how the five human senses can be used as effective marketing tools to respond to trends.

In an era of mixed messages, in which brands are extended to the breaking point and complex marketing theories compete for attention, it is more difficult than ever to create effective brands.

Designing Brand Identity is an enlightening and helpful resource on the branding process. It covers everything from branding to how to come up with the most efficient strategy.

Whether your goal is to express a new brand or to revitalize an existing one, Designing Brand Identity is an essential reference for the entire process.

Establishing a target customer experience to drive daily decisions within your organization will determine the fluidity of that chain of events, and the level of profit outcome you achieve.

A great book that shows marketers of any product or service how to engage today's increasingly consumers on deeper emotional levels.

This book celebrates escapes from the flatlands of both paper and computer screen, showing superb displays of high-dimensional complex data.

The most design-oriented of Edward Tufte's books, Envisioning Information provides practical advice about how to explain complex material by visual means, with extraordinary examples to illustrate the fundamental principles of information displays. 

Topics include escaping flatland, color and information, micro/macro designs, layering and separation, small multiples, and narratives. Winner of 17 awards for design and content. 

In the world of changing practices and uncertain futures Me 2.0 offers practical and proven advice about Personal Branding from an authority on the matter.

Positioning One of the most important communication books that teaches everything one needs to know about branding, marketing, and product management. 

What is sensory marketing and why is it interesting and also important? Krishna defines it as "marketing that engages the consumers’ senses and affects their behaviors." In this edited book, the authors discuss how sensory aspects of products, i.e., the touch , taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these products.

Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management.

IDEO, the widely admired, award-winning design and development firm that brought the world the Apple mouse, Polaroid's I-Zone instant camera, the Palm V, and hundreds of other cutting-edge products and services, reveals its secrets for fostering a culture and process of continuous innovation.

The Brand Gap is the first book to present a unified theory of brand-building. This book shows how both ways of thinking can unite to produce a " charismatic brand".

What would happen if your brand were out of stock in a retail store? Would a customer wait until it becomes available, travel to another store to acquire it... 

Unleashing the Idea Virus recognizes the importance of new ideas, change, and innovation within product or services. This book presents great case studies that will get your branding blood flowing.

This essential and illuminating book tells the story of how organizations of all kinds prosper when they tap into a power each of us already has: empathy, the ability to reach outside of ourselves and connect with other people. When people inside a company develop a shared sense of what’s going on in the world, they see new opportunities faster than their competitors. They have the courage to take a risk on something new. And they have the gut-level certitude to stick with an idea that doesn’t take off right away. People are "Wired to Care," and many of the world’s best organizations are, too.