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Brandcell Conversations Edition 04
05.10.2018

Brandcell Conversations Edition 04 from Brandcell on Vimeo.

As part of Brandcell knowledge initiatives, the 4th edition of Brandcell conversations was held on October 5th 2018 around the theme «The New Service Model: Human or Digital »
During this inspiring morning session, business professionals from several industries (F&B, Banking, Insurance, FMCG and Consultancy) discussed the main challenges facing the digital and human integration.

From videos to presentations, discussions, workshops and guest speaker’s case studies, every part of the session enlightened the participants with fruitful insights about local customer’s preferences and priorities as well as tangible concepts and examples answering today’s market reality.

Finally understanding the experience design methodology used by service designers around the world and by Brandcell consulting in Beirut showed the participants the way forward to trigger the thinking and ideation steps that would lead to ground-breaking innovation and the design of successful Omni-channel experiences.
innovationbrandcell newsworkshops + eventsdigital strategyservice designperformancestrategy
"Innovate or Die" Morning Talk
23.03.2018
As part of Brandcell’s knowledge initiatives, RDCL members were invited to a Morning Talk on March 23rd 2018 in Brandcell offices around the theme “Innovate or Die, innovation in business in the age of transformation”.
 
During this inspiring morning session, members of RDCL (Rassemblement des Chefs d’Entreprise Libanais) shared their opinion on what is considered innovation in business giving the example of Nespresso, UBER, Amazon, Facebook and ZWZ.

Following the discussion, the participants engaged in a debate around the main market challenge: is a performing economy mandatory for innovation or is innovation mandatory for a strong economy?

RDCL Members and Brandcell then discussed global and local cases of companies that innovated in creative ways, proving that some beliefs and myths around innovation are wrong.
They also talked about the short sightedness of some leaders or employees. A lack of imagination across industries, and an over cautiousness leads some companies to be more afraid of what they could lose, rather than try to gain more and invest in the future.

Brandcell CEO finally presented the two types of innovation: Sustained innovation and Disruptive innovation along with the various business model strategies ending with how to innovate with the review of the Design thinking approach as a main enabler and the tangible steps to start innovating: Framing the real challenge and identifying Customer’s “job to be done”.

In conclusion, the  RDCL members shared the business challenges they often encounter while initiating innovative steps in the areas of: offering of products and services, new channels selection, staff recruitment and most importantly raising shareholders' motivation in innovation investment V/S other traditional investments.


 
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innovationbusiness designbrandcell newsworkshops + eventsbusiness strategyglobal trendsservice designcompany culturebusinessengagementperformancestrategyBusiness Model InnovationOrganisational CultureKnowledgeKnowledge ManagementDesign Thinking
Establishing Design As Driver of Innovation
22.09.2017
The UK firm pioneer in service design, Livework, conducted a workshop on “Establishing Design as a driver of Innovation” on Sep 22nd at Brandcell offices in Beirut. Following a presentation on Design as a new tool, method, or approach to tackle a business challenge. Marzia Arico from Livework explained how Design is entering organizations, challenging the very core of the value they create for customers and the way they do create and deliver such value with inspiring case studies from around the world. A workshop session followed engaging participants and letting them reflect on how to incorporate design as a driver of innovation in their own organizations.
innovationbusiness designbrandcell newsworkshops + eventsLiveworkdesignservice designKnowledgeDesign Thinking
Brandcell Conversations Edition 03
10.03.2017

Brandcell Conversations Edition 03 from Brandcell on Vimeo.

As part of Brandcell knowledge initiatives, the 3rd edition of Brandcell conversations was held on March 10th 2017 around the theme “Decoding the Millennials, uncovering business opportunities”.

During this inspiring morning session, business professionals from several industries (F&B, banking, insurance, retail, public service, packaging and human capital consulting) discussed the main challenges faced with Millennials who seem to be (locally as globally) difficult to please.

From videos to presentations, discussions, workshops and guest speaker’s case studies, every part of the session enlightened the participants with fruitful insights about Millennials consumption preferences and priorities and the innovative concepts that are answering their today’s particular needs, highlighting the experiential dimension over he tangible benefits of goods. 

Finally understanding the experience design methodology used by service designers around the world and by Brandcell consulting in Beirut showed the participants the way forward to trigger the emphatic discovery process and the thinking and ideation steps that would lead to ground-breaking solutions in line with the new generation expectations.
brandcell newsworkshops + eventscustomer experienceglobal trends
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