Project Details

Zaatar W Zeit needed to understand the actors & factors that shape the dine-in experience in view of uncovering opportunities for improvement or innovation.

How Did We Help

Brandcell & Livework Team uncovered key insights through an empathic research among key customers profiles and a thorough observation in the restaurants locations.
Then a two-day hothouse was organized with different members of ZWZ managerial and operations team to design the new customer journey.