YEPREM

Project Details

Yeprem Jeweler is expanding regionally and internationally and wanted to draft its Brand Strategy & positioning in order to develop the touch points material and guidelines in a consistent way across channels and markets. 

How Did We Help

Brandcell Team uncovered key insights through an empathic research among key customers profiles and a thorough observation in the Jeweler shops. 

Then a one day workshop was organized with different members of the Yeprem Team to discuss findings and key positioning routes.