Project Details
As information has become more available, traditional directories have needed to reposition themselves within the new information age. Therefore, Yellow Pages Lebanon embarked on a branding exercise to set a new strategy for the years to come.
How Did We Help
We recommended a new brand architecture including a B2B brand following the expertise positioning route and highlighting the functional benefits of accessibility to smart insights. We also recommended the creation of a new B2C Brand reflecting a lifestyle positioning and highlighting the emotional and experiential aspects of an information portal.