WK - Wadih Kassatly

Brand Strategy + Brand Identity

Project Details

Wadih Kassatly Company, established in 1947, strives to be the leader in seasoning products and alcoholic and non-alcoholic beverages targeted to the Horeca sector within Lebanon and the Middle East. Wadih Kassatly has diversified its portfolio throughout the years and developed various new brands and products that overlapped and added confusion without creating a strong brand equity for the company. In view of future expansion plans, the company felt the need for a review of its brand portfolio.

How Did We Help

We reconsidered the overall brand architecture of Wadih Kassatly. The result was a new branding system based around 'WK' with sub-brands covering the three main business offerings. This was followed by product rebranding and the development of fresh packaging designs.