Project Details

Wafra Company is a successful food company established in Italy a few years ago by two childhood friends. The company's brand hero is Junior Croissant, a fun, healthy and fulfilling snack. The owners were looking to expand and grow into new areas of the market and thus needed to streamline their brand foundations and draft Junior’s brand strategy.

How Did We Help

We conducted a data harvest session with management to better understand the DNA of the company, its culture and its vision. An analysis of the interviews led to a solid brand foundations document encompassing the mission, vision, values and personality of the company. This foundation was translated into design through the development of a corporate identity that has been applied across all collateral for consistency and recognition.
For Junior, we developed the brand strategy and positioning followed by the distribution strategy, the marketing/communication plan and designs for the various touch points, from logo and packaging to TV commercials and point of sale material.