Project Details

Wadi Holdings started as the region's leading agri-business group focused on delivering high-quality products to consumers. With its recent expansion into the industrial sector, Wadi needed to restructure its overall brand portfolio.

How Did We Help

We reimagined the brand architecture for the Wadi group's Mazareh and Sinaat divisions, and later, for the Holding. The result was a thorough brand architecture that clearly defines the role of each brand in the organization and gives a flexible platform for further expansion along with an integrated brand strategy that reflects the core essence of the overall company.