Project Details
Transmed, a leading distributor of FMCG goods in the region approached Brandcell to conduct a study in the view of developing their own brand of diversified products within the packaged food category.
How Did We Help
After an extensive market study into existing competitive offerings, Brandcell conducted an intensive empathic research into people’s eating habits and their attitudes towards cooking, and gathered valuable information about their real human daily needs. Following a co-creation workshop, Brandcell came up with different concepts for a modern brand that speaks the mass language, with qualitative and smart packing and packaging as well as diversified range of sizes and flavors that would stand out on the shelves and provide customers with convenience and practicality.