Project Details
Today, Roadster is the market leader in the casual dining category. To stay ahead of competition, there is an opportunity to develop implementable service concepts in order to sustain its growth and reassure its loyal customer base while being hard to imitate.
How Did We Help
We started by gathering insights through observations and interviews with customers and Rd team members. Then, during a two-day workshop with Roadster, Brandcell & Livework, we developed innovative service scenarios. The most relevant scenario was maintained and ideas developed and prioritized accordingly in order to maximize the activities that will increase the value of Roadster to stay ahead of competition.