Project Details
Matta, a heritage furniture brand, was in vital need to reinvigorate the shopping experience within its nationwide showrooms.
How Did We Help
After a global research on furniture offerings across the world, Brandcell undertook a well-defined observation & research phase centered on the target customer’s needs and home furnishing process & habits. After a mapping of the current as-is shopping experience, and finding inspiration in parallel industries, we created a fresh and innovative shopping experience with implication across all stages of the journey.