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Magrabi Retail
Brand Architecture
The Magrabi Retail brand portfolio included a sub-endorsed brand, an independent brand and a branded house. However, this portfolio structure created a number of drawbacks. The lack of synergy between brands also led to the dilution of management resources, marketing spend and weaker economies of scale. 
HOW DID WE HELP
We adopted a dual portfolio mix strategy based on a leading branded house (Magrabi) with sub-brands and one strong niche brand to be directly endorsed by the Magrabi name.
Through this new strategy, association with the Magrabi name brings the quality seal of approval to the company’s sub-brands while leveraging existing brand equity. In addition, the essence of the Magrabi brand is retained but with added flexibility, enabling the Magrabi name to be expressed in a range of different personalities.
OUR PROJECTS
All 
. Energy
. Electronics
. Food & Beverage
. Media & Telecommunications
. Real Estate + Construction
. Retail
. Services
. Cultural Sites
. Healthcare
. Financial Services
. Insights
. Strategy
. Experience
. Luxury
Design Thninking Workshop
Experience . Strategy
C&F Strategy
Retail . Services . Experience . Strategy
Co-working space
Services . Insights
DUR Hospitality-KSA
Services
RD Customer Centricity
Food & Beverage . Services . Experience . Strategy . Insights
Roadster Diner
Food & Beverage . Experience
GlobeMed
Healthcare . Insights
T. Gargour & Fils - MERCEDES-BENZ
Experience
Dur Hospitality
Services . Experience . Strategy . Insights
Roadster Customer Centricity Program
Food & Beverage . Services . Experience . Strategy
BBAC Bank
Retail . Services . Financial Services . Experience . Strategy . Insights
Hospitality Group
Food & Beverage . Services . Experience . Strategy . Insights
Roadster Diner
Food & Beverage . Strategy
Kone
Services . Experience
Deek Duke
Food & Beverage . Experience
Deek Duke
Food & Beverage . Strategy
YEPREM
Strategy . Luxury
Zaatar w Zeit
Food & Beverage . Experience
Zaatar W Zeit
Food & Beverage . Insights
ALBA Designers Project
Financial Services . Experience
Robert Mouawad Museum
Cultural Sites . Experience
Sunspot Retail
Retail . Experience
PERSONA Mattresses
Services . Strategy
Aden
Real Estate + Construction . Strategy
Wafra
Food & Beverage . Strategy
Propertize
Real Estate + Construction . Experience
Citifurniture - Loft
Retail . Strategy
Karam Group
Real Estate + Construction . Strategy
WK - Wadih Kassatly
Food & Beverage . Strategy
Fistaki
Food & Beverage . Strategy
FAYAD Projects
Real Estate + Construction . Strategy
Mobision
Media & Telecommunications . Strategy
Citifurniture
Retail . Strategy
Unigaz
Energy . Retail . Strategy
Wadi Group
Food & Beverage . Strategy
Yellow Pages
Services . Strategy
GAZZAOUI
Real Estate + Construction . Insights
Magrabi Retail
Retail . Strategy
Arabia Insurance
Financial Services . Strategy
Chetraco/BLUTEK
Electronics . Strategy
Bouri Group/MIENTA
Electronics . Strategy
Hey Pay
Financial Services . Experience
Understanding Reading Behaviour
Services . Insights
Transmed
Food & Beverage . Strategy
Magrabi | Aura
Retail . Strategy
French Bakery
Food & Beverage . Strategy
Matta
Retail . Strategy
BLC
Financial Services . Strategy
Zaatar W Zeit
Food & Beverage . Services . Experience . Strategy . Insights

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HOW TO FIND US
 


Beirut Head Office
3rd floor, Eshmoun Bldg, 
Damascus Road
P.O.B. 175-764
Beirut, Lebanon
T 00 961 1 335 417 / 321 / 370
F 00 961 1 335 410


Dubai Rep. Office
THE BRAND DISTRICT FZE
Emirates Towers, Level 41
Sheikh Zayed Road, Dubai, UAE
P.O Box 31303
T +971 4 3197635
M +971 50 7058763