Job to be done Research

Project Details

Gathering job to be done is gaining a deep understanding of what a customer is trying to achieve. The Why they are buying a certain product/service, their higher purpose.
The research was done for a Casual restaurant in order to identify opportunities for Innovation.

How Did We Help

We started by undertaking observations in casual restaurants with various customer profiles followed by a series of In-depth Interview with Customers applying the JTBD methodology. We then segmented the JBTD identified by Persona and analyzed the key Insights and opportunities revealed.