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Hey Pay
Service Design

The service design hothouse was undertaken to address challenges to the bank's Hey! Adoption campaign. The primary challenge was the regulatory requirement for new customers to open a BLC account before they could use Hey! This required new customers to visit a branch and complete full account paperwork

HOW DID WE HELP

Our goal was to either find a way to avoid this barrier to adoption or to design the experience to be a positive aspect of Hey!

OUR PROJECTS
All 
. Energy
. Electronics
. Food & Beverage
. Media & Telecommunications
. Real Estate + Construction
. Retail
. Services
. Cultural Sites
. Healthcare
. Financial Services
. Insights
. Strategy
. Experience
. Luxury
Design Thninking Workshop
Experience . Strategy
C&F Strategy
Retail . Services . Experience . Strategy
Co-working space
Services . Insights
DUR Hospitality-KSA
Services
RD Customer Centricity
Food & Beverage . Services . Experience . Strategy . Insights
Roadster Diner
Food & Beverage . Experience
GlobeMed
Healthcare . Insights
T. Gargour & Fils - MERCEDES-BENZ
Experience
Dur Hospitality
Services . Experience . Strategy . Insights
Roadster Customer Centricity Program
Food & Beverage . Services . Experience . Strategy
BBAC Bank
Retail . Services . Financial Services . Experience . Strategy . Insights
Hospitality Group
Food & Beverage . Services . Experience . Strategy . Insights
Roadster Diner
Food & Beverage . Strategy
Kone
Services . Experience
Deek Duke
Food & Beverage . Experience
Deek Duke
Food & Beverage . Strategy
YEPREM
Strategy . Luxury
Zaatar w Zeit
Food & Beverage . Experience
Zaatar W Zeit
Food & Beverage . Insights
ALBA Designers Project
Financial Services . Experience
Robert Mouawad Museum
Cultural Sites . Experience
Sunspot Retail
Retail . Experience
PERSONA Mattresses
Services . Strategy
Aden
Real Estate + Construction . Strategy
Wafra
Food & Beverage . Strategy
Propertize
Real Estate + Construction . Experience
Citifurniture - Loft
Retail . Strategy
Karam Group
Real Estate + Construction . Strategy
WK - Wadih Kassatly
Food & Beverage . Strategy
Fistaki
Food & Beverage . Strategy
FAYAD Projects
Real Estate + Construction . Strategy
Mobision
Media & Telecommunications . Strategy
Citifurniture
Retail . Strategy
Unigaz
Energy . Retail . Strategy
Wadi Group
Food & Beverage . Strategy
Yellow Pages
Services . Strategy
GAZZAOUI
Real Estate + Construction . Insights
Magrabi Retail
Retail . Strategy
Arabia Insurance
Financial Services . Strategy
Chetraco/BLUTEK
Electronics . Strategy
Bouri Group/MIENTA
Electronics . Strategy
Hey Pay
Financial Services . Experience
Understanding Reading Behaviour
Services . Insights
Transmed
Food & Beverage . Strategy
Magrabi | Aura
Retail . Strategy
French Bakery
Food & Beverage . Strategy
Matta
Retail . Strategy
BLC
Financial Services . Strategy
Zaatar W Zeit
Food & Beverage . Services . Experience . Strategy . Insights

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P.O Box 31303
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M +971 50 7058763