Project Details
Fayad Trading Company is a family business established in 1947 that has been growing ever since. It has become a key player in the Ironmongery (quincaillerie) market and is poised to grow more in the coming years. The owners were looking to expand into new areas of the market by modernizing the brand yet protecting its history.
How Did We Help
We conducted a data harvest session with management to better understand the DNA of the company, its culture and its vision. Analysis of the interviews led to a solid brand foundations document encompassing the mission, vision, values and personality of the company.
This foundation was then translated into design through the development of a corporate identity that has been applied across all collateral for consistency and recognition.