Project Details

Citi-Furniture has always been innovating in the furniture category in Lebanon, being the first to open a Furniture Mall store 30 years ago.

How Did We Help

Following the retail worldwide trend of creating engaging customer experiences, Citi-Furniture embarked on an innovative journey from customer surveys that uncovered deep insights, to repositiong workshops, pretesting of new concepts, and development of winning ideas to create a fresh, innovative instore experience across all touch points.