Project Details

Bouri Group Egypt needed to create a new SDA brand that would be distributed in Egypt and the MENA region.

How Did We Help

The challenge was to create a compelling story for this new brand that would be expressed through a distinctive brand name and identity and be appealing and aspirational to Egyptian and Middle Eastern customers.
We created the new brand including a distinctive name and logo followed by the development of a full range of packaging and branding materials.