BBAC Bank
Designing 'The Future of Branches'
BBAC Bank has asked Brandcell to assess and enhance the in-branch customer experience ahead of the rebranding launch.
We identified key insights through both the employee experience and the current customers' pain points in their daily transactions. We then held a 2-day workshop centered around finding innovative ways to upgrade the customer and employee experience. This led to the redefining of the role of the branch in the digital era.