Project Details

One of the oldest insurance companies in the Lebanon, Arabia decided to undertake a brand audit and strategy review to help it face the challenges of today’s market place.

How Did We Help

Following the brand audit and the analysis of the internal and external insights, we drafted Arabia's new positioning strategy then initiated a full brand activation program. This included an internal process review, brand engagement workshop, internal campaign and touchpoints analysis to bring to life the Arabia brand strategy in an integrated way.