Project Details
Brandcell accompanied the Master’s students of the ALBA Global Design Division on a real life service design project for one of its clients; CFC who was looking for a way to directly influence their customers during the car loan taking process, while maintaining the business partnerships in place.
How Did We Help
After a thorough briefing session and overview of the Brandcell approach, the students conducted the field research and interviews and collected the necessary data from CFC and its customers to create an understanding of the actors and factors shaping the current car loan experience in new car showrooms. A co-creation workshop with the client and Brandcell consultants was then undertaken, and the results of that day were refined into a two-step solution providing a simple and proactive way to achieve the goals that were initially set.