Why local brands need to do more to connect with consumers? In life generally, it's very difficult to trust someone that you don't know. If we take this premise and apply it to products, how can consumers be expected to chose Lebanese brands when so little is known about them?
By Joe Ayoub
Yet a recent advertising campaign asked consumers to do just that. "You love your country, love its products" was the campaign slogan, which was expected to inspire consumers to purchase something simply because of its manufacturing origin. Certainly consumers would have had every right to answer the recent campaign by throwing down the challenge: You want me to buy Lebanese brands? Then tell me more about them. In truth, we would be hard pushed to know much about any of our local manufacturers.
Origin via Executive Magazine