Digital Branding | january '13

This year's Top Digital Brands study proved to be quite revealing about which industries and countries are making the most of digital media. For one thing, global brands aren't the only ones who have recognized the importance of digital media today. While at the regional level, global brands top the list of the most recognized brands using digital, local brands are increasingly using digital to communicate with consumers in their home country.

For marketers and brand managers who want to look beyond the horizon, we have identified 13 critical trends for 2013.

Many business owners, whether they are online marketers or brick and mortar businesses, often discount the value of investing in their online digital branding strategies. Neglecting to invest in your brand is a big mistake. Here are the reasons why…