Intangible and Abstract, Lebanon has yet to grasp the true value of a Brand.
A company has a brand whether they want it or not" is a popular adage for explaining the importance of branding as a discipline. And, according to a recent survey conducted by the Strategic Branding firm Brandcell entitled 'The State of Brand Management in Lebanon', it is one that may need to be more explicitly communicated to Lebanese businesses, organizations and institutions.
Origin via Executive Magazine