Unigaz
Brand Strategy + Brand Identity
UNIGAZ aims to become a global player and one of the leading energy suppliers in the region by moving from its current position to a more clearly defined and focused one.
We began our redefinition of Unigaz's brand strategy with an overall brand audit, a brand foundations workout and a brand architecture exercise. We then used our findings to reposition the company from a simplistic 'gas co' to a wider 'clean energy' service company.
This was then followed by a strategy deployment plan which started with the brand identity and led to the development of whole new series of communication materials.